The certainty trap – Why data may not be wrong but not right either
We are used to data and numbers being accurate demonstrations of our world. They are clear, hard facts of the issues they are describing. People think of data and statistics as something definitive and clear and tend to be trusting towards it. If someone wants to support an argument it is not rare to support it by statistics and numbers. It gives the verbal argument a more scientific and certain foundation and makes it therefore more trustworthy.